Welcome

A producer with a diverse background including on-air promotion, television shows, commercials and live events.

Deeply involved in every stage of the video production process: from writing creative briefs, developing campaigns, producing shoots, and supervising post-production.

The sizzle tape featuring on this page contains images of a vast rage on pieces created for different objectives: promotions cross, promotions, upfront presentations, sales, marketing, digital media and general shows.  As a writer or as producer I have been involved in the creation of every single image you are about to see.

Enjoy!

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Experience

2010 - Present
TELEMUNDO NETWORK – NBC UNIVERSAL – Miami, Florida
· Manager of Branded Entertainment
· Responsible for spearhead all on-air integrations in Telemundo Network. (Primetime, daytime, sports, realities and specials)
· Collaborates with production, programming and digital departments to ideate and execute organic, effective 360 integrated marketing solutions that are aligned with client commitments and Telemundo programming objectives.
· Co-creator and Executive Producer of first successful Telemundo dramedy webseries : Mia Mundo.  (www.miamundo.com)

 

 

2003 – 2010
TELEMUNDO NETWORK – NBC UNIVERSAL – Miami, Florida
· Creative Services Producer / On-Air Promotions Producer
· Research, conceptualize, create, write and produce launch campaigns and openings for different Telemundo Novelas and Shows.
· Among them: Niños Ricos, Pobres Padres, Corazón Partido, La Tormenta, La Ley del Silencio, La Mujer en el Espejo, Anita No te Rajes, Olympic Campaigns, Alerta Digital etc.
· Write and produce marketing pieces for different fronts such as: Client Development Meetings, Product integrations, Corporative Presentations, Sizzle tapes, Image/Brand campaigns, etc.  (Atrévete a Mas, Tu Canal, Producciones Originales,  Hecho Para ti)
· Liaison among different Telemundo departments, outside production companies and clients, for product integrations projects such as American Airlines First looks, Verizon/Novelas special spots and Telemundo jewels integrations among others.
· Coordinate film and video shoots with all major Productions companies with which Telemundo conducts business.
· (RTI Colombia, ARGOS – México,  FREEMANTLE – Dallas,  PROMOFILM – Argentina, NBC – LA, etc)
· Produce and direct or co-direct special promotional pieces such as Interstitials, behind the scenes, count downs, Affiliates Promotions, Public service campaigns (Censo 2010, Alerta Digital, Alerta Verde, etc.)
· Part of the production team working in China during the Olympic games 2008.
· Wrote/Produced entertainment shows for the specials department.  Among them: “Ricky Martin Intimidad Total”, and several Billboard and Miss Universe packages and segments.  Part of the writer team for “Premios Billboard 2008”

 

2002 – 2003
TELEMUNDO 47 – NBC UNIVERSAL – Fort Lee, New Jersey
· Associate Producer
· Researched and filtered news feeds for and proofread final version of news script for daily 11 p.m. news show.
· Wrote, taped and edited daily promotions for 11 p.m. news after time allotment review of channel program log.
· Edited story packages, voice-overs, teasers and developed graphics and wrote captions for news stories.

 

2000 – 2001 
TELEVICENTRO – San Juan, Puerto Rico
· General Producer / Executive Producer
· SuperXclusivo was a live daily celebrity/political gossip show with La Comay life-size puppet as host.
– Developed strategy and then created, wrote and directed regular and special segments.
– Spearheaded Web page and live Internet transmission which averaged 30,000 viewers worldwide.
· Zúmbate was produced completely on-location and featured hidden-camera situations and practical jokes.
– Supervised 10-person mobile production crew and managed all logistical, regulatory and legal issues.

 

1999 – 2000
TELEMUNDO – TONY MOJENA TELEVISION – San Juan, Puerto Rico
· Special Events Producer
· Produced two-hour live Miss World Puerto Rico 1999 and one-hour special on winner:  Camino a la Corona.
– Managed 75-person production crew, technicians, script-writers, choreographers and scenographers.
– Coordinated and supervised rehearsals as well as TV and radio promotional appearances of 30 contestants.
– Supervised and directed all on-location segments and post-production of both programs.

 

1999
PRODUCCIONES MARITZA CASIANO – San Juan, Puerto Rico
· Special Events Producer
· Coordinated and supervised all events of official tribute to Emilio Estefan by Congress of Puerto Rico.
– Coordinated press conferences, activities with Governor and special dinners with major entrepreneurs by
 simultaneously working with Crescent Moon Records and Miami offices of SONY Latin and Emmy Latin.
– Developed and supervised execution of media plans and public relations via TV, radio, print, and billboards.
· Coordinated participation of Gloria Estefan, John Secada, Juan Luis Guerra and others in various events.

 

1997 – 1999
TELEMUNDO – PAQUITO CORDERO TELEPRODUCTIONS – San Juan, Puerto Rico
· Production Assistant / Production Technician
· Conceptualized story line and directed 15-person crew and talent for production of La Comay’s Music Video.
· Wrote and organized business/international news script for daily 5 p.m. and 10 p.m. Telenotícias en Acción.
· Cameraperson, prompter operator, sound and lighting assistant, and floor manager for various productions.

 

Other professional activities
2002
Producer of Commercials – Three 35mm Spec Commercials for Director’s Reel – New York, New York
· Coordinated production of 30-person crew (budgeting, scouting locations, equipment).
       

2002 
LaCinemaFe Film Festival – Latin America Cinema Festival – New York, New York
· Coordinated organizational aspects including opening night, press coverage, and award ballots.

 

Education
1997
Bachelor of Science in Telecommunications – University of Florida – Gainesville, Florida

1993
Bachelor of Science in Advertising – Universidad de Bogotá Jorge Tadeo Lozano – Bogotá, Colombia